LUXURY BRANDS IQ: John VARVATOS

The Brand John Varvatos a has develop on Facebook an account which permit them to engage potential customers, through social content.

So, for a confidential brand, there are about 84 000 likers on FB, who can follow the news, videos and the events:

http://www.facebook.com/johnvarvatos

There is, as well, several links, like activites of your friends, youtube, join us to increase the relationships, the interactivity between the brand and the followers (future customers?)