Budgets dedicated to digital marketing is more important in 2011. 74% of them increased - and 20.2% is dedicated to the improvement of websites.
49% of hotels have moved their budgets offline to online, online, this choice is clever because online remains the only growth channel in hospitality industry (and most measurable).
43% of hotels believe that social networks bring the best results and ROI most important. In 2007, there were only 16.8% to be convinced.
37.5% of them want to create a dedicated mobile site against 25.9% in 2010.
Budgets dedicated to digital marketing is more important in 2011. 74% of them increased - and 20.2% is dedicated to the improvement of websites.
RépondreSupprimer49% of hotels have moved their budgets offline to online, online, this choice is clever because online remains the only growth channel in hospitality industry (and most measurable).
43% of hotels believe that social networks bring the best results and ROI most important. In 2007, there were only 16.8% to be convinced.
37.5% of them want to create a dedicated mobile site against 25.9% in 2010.